Trade Show News

The Sheraton Milwaukee Brookfield Hotel announced newly renovated convention and meeting spaces, offering over 20,000 square feet across 21 event rooms, including the Brookfield Ballroom which can accommodate up to 900 guests. The renovations aim to enhance the hotel's capacity for productive conferences and events.

Milwaukee's downtown development boom is reportedly stalling, with several major projects paused or failing to progress. Economic factors such as high interest rates, inflated construction costs, and an uncertain economic outlook are cited as major contributors. This includes proposed hotel projects, indicating a broader impact on hospitality infrastructure relevant to the trade show industry.

Fiserv announced its new global headquarters in downtown Milwaukee, a $40 million investment expected to add 250 jobs. The company highlighted the area's growth, including the Wisconsin Convention Center expansion, as a factor in its decision, contributing to Milwaukee becoming a major fintech hub.

Fiserv announced its new global headquarters in downtown Milwaukee, a $40 million investment adding 250 jobs. This development, along with the Wisconsin Convention Center expansion and new transit, aims to boost downtown Milwaukee's appeal for businesses and visitors.

Fiserv announced its new global headquarters in downtown Milwaukee, featuring 160,000 square feet of space with a world-class client meeting and conference center. This project, involving a $40 million investment and the addition of 250 jobs, is expected to inspire innovation and collaboration and attract talent to Milwaukee.

The 2026 TSNN Awards will be held in Milwaukee in November, spotlighting the trade show industry's top shows, organizations, and professionals. Nominations for the awards open on August 1, 2026, with the winners scheduled to be announced at the awards ceremony on November 16, 2026.

Michael R. Evans, President of Marcus Hotels & Resorts, a significant hospitality entity, is part of the 2026 Campaign Leadership for the United Way of Greater Milwaukee & Waukesha County. This highlights a key personnel involvement from the hospitality sector in local community leadership.

Visit Milwaukee and the Baird Center are utilizing innovative drone video to promote the convention center, aiming to captivate and provide valuable insight to planners considering the venue for their events. This initiative, highlighted in a March 24, 2026, article, represents Milwaukee's innovative spirit and commitment to results-driven creative approaches in destination marketing.

Visit Milwaukee is actively seeking a Marketing and Communications Assistant to support its departmental projects and administrative tasks. This role is crucial for assisting with social media content creation, managing correspondence, and participating in tourism industry events to promote Milwaukee's visitor economy.

The AEF Spring Plugfest brought 85 industry professionals to the Westin Milwaukee hotel for two days of testing, meetings, and networking to ensure agricultural equipment interoperability. This event highlights the importance of industry collaboration in advancing precision farming technology.

Marquette University's 2026 Real Estate Strategies Conference and Gala is a key event supporting the Vieth Institute for Real Estate Leadership, with proceeds benefiting students and the real estate community. The conference is expected to draw over 300 professionals, and students have previously toured the Baird Center convention center expansion project in downtown Milwaukee.

The Wisconsin Lodging Conference & Trade Show, held annually each November, brings together education and the state's only lodging-specific trade show. It provides WHLA members with timely educational sessions and networking opportunities with industry peers and hotel suppliers.

The 2026 ASFPM Annual Conference will be held in Milwaukee, WI, bringing together over 1,000 colleagues for expert-led sessions and networking. The event celebrates 50 years of advancing flood risk management.

The AME International Conference (Milwaukee 2026) is listed as a top manufacturing trade show for 2026. This event is built for operators and leaders focused on efficiency, offering hands-on sessions and practical strategies.

AdeptiCon, the world's premier wargaming convention, is scheduled to take place from March 25-29, 2026, at the Baird Center in Milwaukee. The convention, which hosted over 8,000 attendees in 2024, features more than 1,250 events including tournaments, hobby seminars, and role-playing games.

The Sheraton Milwaukee Brookfield has completed a $20 million renovation and was named a 2025 Cvent Top Meeting Hotel in the Milwaukee suburbs. The hotel offers 386 guest rooms and 20,000 square feet of event space, providing an upscale setting for conferences, meetings, and events. It is located 15 minutes from downtown Milwaukee and the airport.

Visit Milwaukee announced the completion of the $456 million Baird Center expansion and the upcoming "The Marc" hotel, which will provide direct access to the convention center. These developments are expected to significantly enhance Milwaukee's capacity and appeal for conventions and tourism.

Gary Witt, CEO of the Pabst Theater Group, expressed strong opposition to the proposal to demolish the Miller High Life Theatre for a new convention center hotel. He criticized the Wisconsin Center District's report supporting the idea, questioning its validity and accusing the CEO of having a 'thumb on the scale.'

As part of its $456 million renovations and expansions, the Baird Center has implemented new security enhancements, including discreet security scanning at all public entrances. These changes, introduced for 2024, aim to maintain top priority for providing safe, fully accessible, and respectful facility services at the venue.

As part of the $456 million renovations and expansions for the Baird Center, the Wisconsin Center District has implemented new security enhancements at all public entrances. These discreet security scanning measures are designed for large venues and high traffic, aiming to provide safe and accessible facility services. The changes are part of ongoing improvements to the convention center.