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San Francisco Positioned as a Global Stage for Citywide Events
San Francisco is highlighted as a proven global stage for citywide events, with the Moscone Center serving as a LEED Platinum-certified venue with over 1 million square feet of space. The city boasts more than 19,000 hotel rooms within walking distance of the convention center, supporting a robust calendar of marquee business events including Dreamforce 2026.
Business
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San Francisco's hotel tax revenue has increased from $33.2 million in 2020-2021 to $283 million in 2023-2024 due to increased tourism. This revenue, however, is divided among various arts endowments, and cultural centers are advocating for a commensurate increase in their funding.
Thousands of cybersecurity professionals gathered at San Francisco's Moscone Center for the RSA Conference, leaving with positive impressions of the city. SF Travel estimates over 40,000 attendees for RSA, projecting direct spending of about $63 million, significantly boosting the city's economy.
An attendee at the RSA Conference expressed a positive impression of San Francisco, with SF Travel CEO Anna Marie Presutti noting the event's significant economic impact, estimated at nearly $63 million from over 40,000 visitors. The conference serves as a crucial opportunity for business transactions and to create lasting impressions of the city.
San Francisco remains a prominent destination for major citywide events, supported by the Moscone Center and extensive hotel infrastructure. Dreamforce, a key recurring conference, is confirmed to be held in the city through at least 2027, underscoring San Francisco's capacity for large-scale programs.
The San Francisco Marriott Marquis completed a $150 million transformation, enhancing its 133,000 sq ft of event space for meetings and conventions. Located adjacent to the Moscone Center, the hotel emphasizes sustainable practices and cutting-edge technology for events.
Industry
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Sarah Churchill joined 10 Design as Director of Business Development in June 2025, operating from Denver and reporting to the San Francisco office. Her role focuses on strategic growth initiatives across hospitality, mixed-use, and other commercial sectors, impacting the broader industry that serves trade shows.
Freeman has launched a new 3D visualization platform, which includes scanning approximately 25 convention centers where it does business, including the Moscone Center in San Francisco, to quickly update venue layouts and renovations.
Freeman has launched an AI Spatial Intelligence Platform, deploying it across approximately 20 major U.S. convention centers, including the Moscone Center in San Francisco. This technology provides event teams with precise, photorealistic digital versions of venues for earlier and more confident planning.
RSA Conference LLC announced the inaugural RSAC Frontier Award on March 25, 2026, during the RSAC 2026 Conference in San Francisco. This award recognizes visionary individuals, teams, and early-stage ventures developing disruptive technologies with the potential to reshape security, privacy, and digital trust worldwide.
The ATS 2025 International Conference in San Francisco, which attracted over 14,000 attendees, demonstrated how community engagement can be woven into a conference program. The society focused on uplifting youth voices, supporting diverse businesses, and addressing health care for unhoused individuals.
Shows
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Upcoming San Francisco Trade Shows in 2026
San Francisco is set to host major trade shows in early 2026, including the GDC Festival of Gaming from March 9-13, expected to draw over 30,000 attendees, and the RSA 2026 Conference from March 23-26, North America's premier cybersecurity event. These events highlight San Francisco's role as a hub for innovation and large-scale gatherings.
The 35th annual RSA Conference concluded at San Francisco's Moscone Center, drawing nearly 44,000 attendees, 700 speakers, and 600 exhibitors. The cybersecurity event featured keynote presentations, track sessions, and networking opportunities, with discussions on agentic AI and offensive/defensive cyber capabilities.
Pasadena Now reported on March 27, 2026, that RealDefense, a cybersecurity firm, showcased its platform at the RSAC 2026 Conference, held at the Moscone Center in San Francisco. The article highlights RSAC as the industry's largest conference, where RealDefense exhibited its solutions for device security, privacy, and identity protection.
RSAC Conference Closes 35th Annual Flagship Event Backed by The Power of Community
The 35th annual RSA Conference concluded its event at the Moscone Center in San Francisco on March 27, 2026. The conference drew nearly 44,000 attendees, 700 speakers, and 600 exhibitors from over 100 countries. It served as a global forum for the cybersecurity community to discuss industry trends and strategies.
The IFMA Facility Fusion 2026 conference is scheduled to take place from April 6 – 8, 2026, at the Hilton San Francisco Union Square in San Francisco, CA. This event is a significant gathering for professionals in the facilities management industry.
Venues
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The ambitious Pier 70 redevelopment project in San Francisco's Dogpatch waterfront is set to create new experiential venues for corporate events, including brand activations, product launches, and high-production conferences. This mixed-use district will offer open space, waterfront views, and flexible environments.
The ambitious Pier 70 redevelopment project in San Francisco is gaining renewed momentum, transforming the historic shipyard into a mixed-use district. This development includes new office, retail, and creative spaces, along with experiential venues, which will significantly impact the availability and types of corporate event spaces in the city.
San Francisco's Dogpatch district is emerging as a new hub for corporate events, offering industrial architecture and waterfront access as an alternative to traditional downtown venues. The redevelopment of Pier 70 is contributing to the area's transformation with new retail, food experiences, and immersive event spaces.
American Tower completed a significant 5G network upgrade at the Moscone Center in San Francisco, enhancing connectivity for major events like the recent Super Bowl Experience. This improvement ensures robust wireless infrastructure for high-profile gatherings at the convention venue.
CalMatters reported on February 23, 2026, on internal conflicts among California Democratic leaders during their convention, which took place at the Moscone Center in San Francisco. The article confirms the convention as a major event hosted by the city's primary convention venue.
